Telling your business's story
March 31, 2015

Telling your business's story can help strengthen communication between you and your customers. Additionally, by portraying an interesting and compelling story, you can build a stronger business that appeals to consumers on a deeper level.

Whether you are a new business finding your footing or a veteran looking for a new way to reach your customers, incorporating storytelling into your marketing strategy . Entrepreneur noted that telling a good story can help your business stand out from the competition.

Get acquainted
As a business, you need to know who you are as well as who makes up your target audience. By deciding who you want to appeal to, you can tailor your business and the protagonist of the story to the needs and wants of your loyal patrons. If your operation is in a tight-knit community that values involvement in the neighborhood, your business' character should mimic this type of lifestyle. Forbes recommended relating your business to the customers.

If your business is located in the community where everyone is very close, and you operate a small organic market, cater your story to the audience. For example, tell your patrons about your mission to provide quality ingredients for the dinner tables of your friends. This tells individuals what your goal is and relates to your audience by letting them know they are important people who deserve the best.

Components of a story
A high-quality story always has an introduction, rising action, conflict, climax, falling action and resolution. You can use this same formula when telling customers your story.

Consider using an origin story to fill the formula or materialize your goals as a business. Incorporate the structural components of your story, such as rising action, by implementing a content strategy. Do not be afraid to be honest. Share your experience as a business and even talk about the struggles you have faced.

Get creative when telling your story. Consider posting videos, images, infographics or asking your audience to get involved and share their own stories. You can connect with your patrons on a deeper level. In addition, your business will likely stand out when consumers think of various places they might go to make purchases.

Call to action
Giving your customers a call to action at the end of your story helps solidify what they should do after hearing your business's tale. Tell them to check out your store or make a purchase or enroll in your gift card program to contribute to the continual success of your operation.

Nexus: G-WEBCD3