Mobile website mistakes to avoid
March 31, 2015

Mobile compatibility contributes to the overall success of your business. Ensuring that you have a mobile website that works well with handheld devices, such as smartphones and tablets, should be a top priority for your operation. Know what mistakes you should avoid when creating your mobile website.

Consider hiring a professional
While having an Internet presence and offering your customers the opportunity to merchandise online is beneficial, it is not enough just to have a website. GO Digital noted that it is especially important to have a quality site for consumers. In some instances, if a business's website is difficult to navigate a customer may interpret that the business is unprofessional. Saving money by doing it yourself might ultimately cost you in the long run.

Investing in a professional Web designer can help you build a stronger online following and give your customers a better Internet experience with your business.

Avoid content that doesn't play on a mobile device
It is great to incorporate various media in your business's website. However, ensure that videos will play on a mobile device. It is ineffective and simply takes up space if it does not play for users on their tablet or smartphone. Small Business Trends recommended using HTML5 standard tags and video embedding to make sure your media plays for all those who visit your site.

Cater to the on-the-go lifestyle
In addition, GO Digital noted that you do not want to overwhelm a customer with too much content. Only include what is crucial and most effective when it comes to engaging patrons. For your written content, break it up in small paragraphs. Include photos or images to chop the text into smaller portions that are easier to digest.

Try to pack a punch with the information you include on your site. Remember that people are constantly busy and providing crucial information quickly can impact whether an individuals decides to conduct business with your operation. Giving them a convenient experience online lets them know that you cater toward their lifestyle. Accept credit card payments online and check your customers out quickly.

Ensure that the site fits the frame
If an individual is unable to view all the information on your site when viewing it from their mobile device, this can impact how often a customer visits your site and interacts with your business.

Nexus: G-WEBCD5