Benefits of conferences: Part 2
March 19, 2015

By sending employees to a conference related to your business's industry or even just an event focused on marketing or boosting sales, you can improve your operation substantially. Learning new information, figuring out new ways to adapt to the changing consumer landscape and networking are all valuable components your business can benefit from when signing up to attend a conference. Know how to budget for an event and dedicate some time to learning about the particularly beneficial and well-known conferences currently available.

Budgeting for a conference
Attending a conference can provide your business and employees with valuable new skills, knowledge and experience. However, money can be an issue. You will want to allocate a specific amount of money for attendance, if you can fit it into your budget. Remember that the fees for the event are not the only expenses. Food, travel and time off should also be considered. Because of this, it is important to consider ways that you can save money while still reaping the benefits of attending a conference. The Donald Cooper Corporation recommended several ideas for cutting costs. Some tips include:

  • Be selective with attendee selections - if you you send fewer individuals it will cost you less.
  • Consider a conference that is closer.
  • Speak with event coordinators about potential discounts or hotel deals.

Conferences to consider
There are a number of conferences available. Inc. released 14 of the most valuable conferences for small-business owners. America's Small Business Summit, hosted by the U.S. Chamber of Commerce, is located in Washington, D.C. It gathers entrepreneurs and small-business owners together to cultivate new ideas and strengthen existing ones.

Another beneficial conference is the World Domination Summit. This event is located in Portland, Oregon and it places an emphasis on positivity and making and recording your goals.

WBENC National Conference and Buisness Fair is an annual event occurs in various parts of the country. It brings female entrepreneurs together to network and learn valuable information and skills.

In addition to the conference that you as a small-business owner can benefit from, ensure that you also look at available events for your employees. For example, Forbes noted that Ad Age Digital Conference in New York City offers attendees information and advice about marketing in a digital world and emerging technology.

Try finding conferences that offer you with valuable advertising and marketing advice or industry specific events. These will be especially beneficial to your business and continual growth.

Nexus: G-WEBCD6