Sage CRM Identified as Challenger on the Ovum Decision Matrix for CRM

IRVINE, Calif. (October 2, 2013) – Sage North America today announced that Sage CRM was listed as a challenger on the Ovum Decision Matrix for customer relationship management. Sage CRM social and mobile capabilities were highlighted in the assessment.

The Ovum Decision Matrix for CRM evaluates leading tier-one CRM solutions for enterprises and identifies the leaders and challengers in the CRM solutions market. Evaluation criteria includes a technology assessment: solutions must include product features that Ovum identified as being required by a CRM solution; a customer satisfaction assessment: solutions were ranked by respondents (not vendor supplied) who were either current or previous customers; and a market impact assessment: analysts used data collected through primary and secondary research to determine a vendor’s global market impact.

“The Sage target market rates ease of use as a critical requirement, and the company has done much to both simplify the application and deliver a more compelling user experience with a focus on mobile devices (tablets and smartphones),” said Jeremy Cox, principal analyst at Ovum.

Cox adds, “Overall there is little to argue about Sage CRM’s applicability in the target market. Analysis of survey results indicates that Sage CRM is widely recognized in the sub-1,000 employee market, both in EMEA and North America.”

Solutions identified as challengers in the CRM space have good market positioning and are being sold and marketed well by the vendors. Cox explains, “The products offer competitive functionality and a good price-performance proposition, and should be considered as part of the technology-selection process.”

The report also notes that the Sage CRM feature set and roadmap align well with contemporary CRM requirements, such as social and mobile. Ovum also believes that Sage native mobile apps, which include Sage CRM Sales Lite for iPhone and Sage CRM Sales Tracker for Windows 8, are good for the long-term growth of the company.

Ovum is a leading independent analyst and consultancy firm specializing in global coverage of telecommunications, software and IT industries. For more information on the Ovum Decision Matrix for CRM, visit:

Over 14,000 small to mid-sized businesses across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count. It integrates with Sage ERP products worldwide to deliver better business management across the entire organization. For more information about Sage CRM, visit or call 877-938-9910.

About The Sage Group plc

Sage Group plc is a leading global provider of business management software to small and medium sized companies, creating greater freedom for them to succeed. Sage understands how and why each business is unique. We provide products and services that suit varying needs, are a pleasure to use and are secure and efficient. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and more than 13,380 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil. For further information please visit:

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