Is it time for your mid-market firm to choose the cloud?
November 18, 2014

When running mid-market accounting firms, many leaders tend to stick to tried and true methods to stay on the right track. They're more likely than not to pick safe marketing campaigns, pursue lead generation tactics that have been lucrative in the past and fall back on the same internal infrastructure that has been in place since the firm's inception.

Why is this? Because these methods have worked. By following these steps, small startups have grown into strong mid-market companies. They've seen success in the past, so why mess with the recipe?

However, that's not always the best tactic. Sticking to what's worked best historically tends to breed a situation in which a firm is viewed as not adapting to the times. When new technologies are released, this type of business might not take advantage of them, which may then discourage would-be clients.

This could be the case with the cloud. Instead of taking advantage of the digital infrastructure and backup platform, some bookkeeping firms avoid it. That might not be the right path in an age when business is becoming increasingly reliant on the technology. What are some factors that could persuade your firm to take another look at cloud computing?

It's easy
The ease of use of the cloud makes it a virtual no-brainer for many mid-market firms. Accounting software can be simply leveraged in the cloud, something that can make companies more productive, as employees can access their files from anywhere.

Because the cloud is becoming so popular across the globe in mid-market businesses, many trusted financial software providers are beginning to debut programs specifically made for the cloud to ensure ease of use, AccountingWEB reported. This transition has been a slow one, the source acknowledged, but it's gaining steam. Lots of applications are releasing cloud versions of popular programs, both for accounting and outside that realm (think word processors, email, backup platforms and so on).

Built-in backups
If your mid-market firm were to experience any adverse event from a data breach to a natural disaster, chances are good that you'd lose a lot of important, even crucial, information if you haven't embraced the cloud. Think about a fire - say you save your client records, invoices, accounts payable and receivable information and so on directly on employees' computers. In a fire, all this is gone. That's not the case with the cloud - sure, you'd have to pay for new devices, but you can still access all info in the cloud, meaning little to no downtime and almost guaranteed continuity.

Nexus: G-WEBCD6